
Vital statistics to consider:
Almost 90% of U.S. adults know they need to back up on their computer, but
few do it frequently or regularly.
Up to 13% of hard drives fail each year, causing more data loss than viruses.
Only 3% of stolen laptops are ever recovered.
43% of PC users lose irreplaceable files every year.
40% of Carbonite customers need to (and successfully do) restore files from
their Carbonite backup.
What the Press says about Carbonite’s Online Backup:
"It's the easiest online backup software to use – in fact, to not use, since
it's completely automatic." – The New York Times
"Online backup done well. You set it up once, and after that it just works.
After using the same service for some time, I can heartily recommend it." –
PCWorld
"Carbonite Online PC Backup is a worthy investment of time and money . .
. a
hands-off solution to backing up." - CNET
"It's so simple, yet it works so well, you'll wonder why people didn't think
of it before." – Small Business Computing.com
Copyright © 2000-2008
by Barbara Brabec
All Rights Reserved
Barbara Brabec's World
BarbaraBrabec.com
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CARBONITE:
The Best Little
Computer Backup Program You’ll Ever Find!
How to securely and effortlessly backup your home business files, e-mails,
Outlook address book, financial documents, photos, music, and more over the Internet—for
less than $50 a year.
A report by Barbara Brabec
IF YOU'RE LIKE MOST HOME BUSINESS OWNERS, your life probably revolves around
a desktop or laptop computer you use to access the Internet, and one or both
probably contains an incredible amount of data that’s vital to both your
personal and business life.
Maybe you think you have a good backup program in place, but every year, 43
percent of computer users lose irreplaceable files, and 300,000 laptops are
stolen annually—eye-opening statistics, to say the least.
Various national
surveys have shown that data loss is caused by several things, including:
Hardware of system malfunctions (accounts for 42 percent of all data
loss);
Human error (30 percent of all loss);
Software corruption (13 percent of all loss);
Computer viruses (7 percent of all loss);
theft (5 percent of all loss);
Other, including natural disasters (3 percent of all loss).
Everyone's Biggest Backup Problem
In talking with many business owners in my network, I know that many of them
backup their hard drives on CDs, DVDs, tape drives, or other portable storage
devices. A couple of my business friends are really on top of the situation,
with daily backups done automatically to an external hard drive, but
most small business owners aren’t this efficient. At best, many are probably
doing backups only once a week because they’re just too busy to
mess with this time-consuming task. Some put off doing full backups for even
longer periods of time, while new computer users may not be doing backups at
all. I’ve heard more than one horror story about writers who have lost their
whole book manuscripts because they never made a backup disk, and I’m sure many
people have thousands of photos and MP3 files on a computer that isn’t being
backed up at all.
In fact, a Harris Interactive Survey found that three out of five personal
computer users have lost an electronic file they thought they had sufficiently
stored, and only one in four users frequently back up digital files, even when
85 percent of computer users say they are very concerned about losing important
digital data. According to an Iomega national survey, more than two-thirds
(69 percent) of home computer users and nearly half (46 percent) of work
computer users personally back up their data only once a month or less often, or
they never back up their data. As a result, computer users are often completely
unprepared for sudden attacks by hackers, viruses, blackouts and electrical
failure.
The major problem with backing up your computer to CDs, DVDs or an external
hard drive is that these backups are usually stored where the computer is. So if
your place burns down, is blown away in a tornado, washed away in a flood, or
simply burglarized, there go your backups.
But there is such a simple solution to this problem, and it costs less than
fifty dollars a year. The
Carbonite Online Backup completely eliminates the need
for CDs or other backup methods. It backs up all your files online—no matter
how many GBs you need to back up—and it does it automatically and continuously.
FOUND: The Perfect Backup Solution for Me–
and Perhaps You, Too
I’ve always been paranoid about losing any of my writing, as well as the
content on my websites, my graphics and photos, and my Outlook email files and
address book. Even waiting until the end of the day to do a backup always made
me nervous because, in just a few hours’ time, I might modify, add or delete a
couple dozen documents, work on a book in progress, write an article or
newsletter, or make changes to one or more of my websites, download and respond
to various emails, and make changes to my Outlook address book.
I suffered from "backup anguish" for years, because a computer
crash at 5:00 after I had been working all day, before I could backup my hard
drive, would have been devastating to me. About five years
ago, I found an online backup service that enabled me to back up 250 MG of my
documents
for $100/year, but to backup everything I wanted to protect cost more than my
budget would allow. So I still had to regularly backup everything to CDs. And
the
partial online backup service was flawed, to boot, as it did not automatically
delete files I had removed from my computer. So I had to keep a record of all deleted files and manually remove them from the
online backup, which was very time-consuming. Uploading files was also incredibly slow, even with my high-speed cable
connection.
One day the program stopped working, and a little searching revealed that the
company had been sold, and its backup service has been discontinued with no
notice to its clients. A couple of days later, however, I heaved a sigh of
relief when I heard a noted radio commentator praising the
Carbonite Online
Backup program. I signed up for the free trial,
tested the program by backing up everything I wanted to protect, and, delighted, immediately
converted to a paid annual membership. Now, for less than $50 a year, I am backing up all my document files,
websites, photos, downloaded software programs and my Outlook files, automatically and continuously, all day long. I can sleep well
in the knowledge that I'm never going to lose my data.
How Carbonite Works
BACKUPS. When your computer is idle, Carbonite goes to work, quietly backing
up your files in the background. You don't have to do anything! When you’re
using your computer, Carbonite goes to sleep. It will never cause a slow-down or
interfere with your Internet connection. Mousing over the little icon in your
system tray will tell you when files are awaiting backup, and when the latest
backup has been completed. (See next
page for detailed information about your
backup options.)
INSTALLATION. Installation was incredibly simple. Carbonite installs a small
application on your computer that works quietly in the background looking for
new and changed files that need to be backed up. It looks and feels just like
part of your computer, and is integrated with your desktop so there's no new
interface for you to learn.
PRIVACY AND SECURITY. Carbonite takes data privacy and security very
seriously. Before leaving your PC, all your files are encrypted TWICE twice
(using the same technology as banks), and files remain encrypted on Carbonite’s
secure data centers, so only you can see them. (You are even given the option of
keeping your own encryption key.)
FILE RESTORATION. With Carbonite, file recovery is quick and hassle-free. If
you accidentally delete or otherwise lose files, it takes just a few clicks on
your desktop to get them back. If your computer is damaged, stolen or "just
dies" and you lose all your files, just visit Carbonite's website from a new
computer. Within minutes you'll be able to begin restoring all your files. (If
you do need a little help, you can always count on online or live telephone
guidance.)
RISK-FREE TRIAL.
Try Carbonite FREE for 15 days. You don’t have to worry
about the "fine print" that often accompanies free trials, because Carbonite
does not ask for your credit card unless and until you’re ready to sign up as a
paid user. At that point, you will pay ONLY $49.95/year, no matter how much
stuff you need to back up. Again . . . there is NO LIMIT on backup storage—you
get UNLIMITED CAPACITY for one flat yearly rate.
Carbonite's Backup Recommendations, continued on page 2
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